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Prezacor

A medical products company

Presenter: James Pachence PhD, CEO of Prezacor

 

Monday, January 9, 2012

Embassy Suites, Chesterbrook, Pennsylvania (directions)

 

About

 

Prezacor®, Inc. is a medical products company focused on developing and marketing an innovative pain management technology. Based on the Company’s proprietary technology, Prezacor has created a series of products, tradenamed “Energezics™”, which will address a large growing consumer market for acute and chronic pain. The initial Prezacor patch products are simple to use extended wear patches, which can be used for many pain indications on most areas of the body.

 

The Company intends to initially grow sales through a direct to consumer strategy, using a combination of internet and social media approaches, traditional OTC market/distribution channels, as well as non-traditional channels such as holistic medicine channels. The Company will begin to market to the medical professional community through sport medicine channels.

 

The Prezacor scientists created a thin, flexible device that can accept an electrical charge, act as a capacitor (holding a charge for a significant period of time), then release the accumulated energy at lower frequencies and intensities. The device is made from elemental metals and semi-conductor materials using a patent-pending formulation which interacts with the naturally occurring bio-electrical frequencies of nerve cells and body tissue resulting in an analgesic effect. Our scientists found that this unique broad-area surface electrode delivers low wavelength energy when placed on the body, producing a soothing relaxation response. After a period of time, there is a reduction in pain rather than the dulling of nerve transmission and the loss of sensation that occurs from more “forceful” energy sources.

 

A novel patch form of the Prezacor device was recently created with the Company’s manufacturing partner, EuroMed, Inc. A pilot scale process has been developed at EuroMed, Inc. with the collaboration of the Prezacor scientists, incorporating the Prezacor formulation into a hydrocolloid material during production. The resulting product is an adhesive patch, cut to various sizes, which is applied directly over the area of pain. The overall result is that the Energezics™ products can be used safely for multiple pain indications over prolonged periods of time.

 

 

3 Major Issues

 

  1. Pricing:  How did we determine your price strategy? We currently assume that we should be priced according the competition (Thermacare, Icy/Hot, SalonPas) on a cost-per day basis.

  2. Internet exposure:  Will basic principles of internet marketing hold true for a pain management product?  We assume that aggressive search engine optimization, judicious use of pay-per-click advertising, presence on e-marketplace sites, and social networking (including a blog site) will drive enough traffic to begin revenues.

  3. General marketing:  How should Prezacor define its customer base specifically? Our clinical data supports the lower back pain market, but the product can apply to a number of different age demographics.
    Bonus question to the audience:  Professionals will be a key part in product support and legitimacy.  How should the professional audiences be determined? How can Prezacor evaluate the promotional effort required to convince theses audiences to behave a certain way?

 

 

Program:

 

6:30 - Cocktails & Dinner (Cash bar and special 2-entree buffet menu)

8:00 - James Pachence PhD, CEO of Prezacor, will deliver the Company's "Elevator" Pitch to the Group

8:20 - A Panel will address 3 Major Issues for the Company

9:00 - Open discussion: members and guests

 

 

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Available Media

Please note: All information obtained here is the property of those presenting and should not be copied or duplicated without written consent.

 

Slides

None available at this time

Audio

None available at this time

Video

None available at this time

Webcast

Prezacor Webcast - 01/09/12

Contact Info:

 

 

 

 

Questions or Coments?

Contact: Peter van der Kam,

peter@rxpcci.com | (610) 296-8086

 

 

 

Good Company! Good Drink! Good Food! Good Program! Good Fun!

 

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